venture-backed startups flop. These numbers suggest that while it is relatively easy to launch and pitch a new company, it is extremely difficult to ensure its profitability over time.
If you are looking to establish a small business, you cannot simply count on the quality of your product or service to sell itself. This is especially true if you enter an already saturated market. In order to run a successful enterprise, you also need to leverage marketing. If you do not know where to begin, here are two exemplars to take direction from.
Do you need insurance for your wedding day – imagine that your best wedding band in Ireland cancels at the last minute
When Lyft, an on-demand, peer-to-peer ridesharing company, launched in 2012 in San Francisco, it faced stiff opposition from Uber, which delivered a similar service. At the time, Uber held serious advantages over Lyft. The firm had been around since 2009, so it already had a few years experience under its belt. Uber was also looking to expand internationally, reflecting the company’s strategy to tap into new markets.
Uber was displeased to see competition when Lyft entered the ridesharing marketplace, and the two enterprises have been fighting over customers ever since.
For a small business owner, constant news stories about startup successes and wealthy entrepreneurs are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures.
are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures. In fact, the majority of new companies fail. According to research from Harvard Business School,
So Uber is finding the marketplace a little bit tougher these days – well competition is great for business – it helps businesses keep on their toes and offers consumers another option whilst bring up a higher quality of service.
We really love the fact that these two companies have a really loyal customer base but they are now both coming into there own with new marketing ideas that each one is playing off.
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Ohio Jury Says American Family Mutual Agents Are Employees
by Stephanie K. Jones on April 28, 2017 at 11:10 pm
A federal jury in Ohio decided last week determined that thousands of agents with Madison, Wisconsin-based American Family Mutual Insurance (AmFam) are employees, not independent contractors. According to a news release from plaintiff attorneys involved in the case, a jury […]
Chubb’s Schellinkhout Joins Woodruff-Sawyer in Pacific Northwest
by Don Jergler on April 28, 2017 at 7:52 pm
Woodruff-Sawyer & Co. has named Melissa Schellinkhout has vice president and Northwest practice director. Schellinkhout will be responsible for oversight of property/casualty operations in the Pacific Northwest, including the firm’s Portland, Ore. and Seattle, Wash. offices. She will also manage […]
Judge: Exxon Must Pay $20M for Emissions from Texas Plant
by Stephanie K. Jones on April 28, 2017 at 4:56 pm
A judge has ordered Exxon Mobil to pay a penalty of nearly $20 million for releasing 10 million pounds of pollutants into the air over the course of eight years from a complex it operates east of Houston. U.S. District […]
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