venture-backed startups flop. These numbers suggest that while it is relatively easy to launch and pitch a new company, it is extremely difficult to ensure its profitability over time.
If you are looking to establish a small business, you cannot simply count on the quality of your product or service to sell itself. This is especially true if you enter an already saturated market. In order to run a successful enterprise, you also need to leverage marketing. If you do not know where to begin, here are two exemplars to take direction from.
Do you need insurance for your wedding day – imagine that your best wedding band in Ireland cancels at the last minute
When Lyft, an on-demand, peer-to-peer ridesharing company, launched in 2012 in San Francisco, it faced stiff opposition from Uber, which delivered a similar service. At the time, Uber held serious advantages over Lyft. The firm had been around since 2009, so it already had a few years experience under its belt. Uber was also looking to expand internationally, reflecting the company’s strategy to tap into new markets.
Uber was displeased to see competition when Lyft entered the ridesharing marketplace, and the two enterprises have been fighting over customers ever since.
For a small business owner, constant news stories about startup successes and wealthy entrepreneurs are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures.
are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures. In fact, the majority of new companies fail. According to research from Harvard Business School,
So Uber is finding the marketplace a little bit tougher these days – well competition is great for business – it helps businesses keep on their toes and offers consumers another option whilst bring up a higher quality of service.
We really love the fact that these two companies have a really loyal customer base but they are now both coming into there own with new marketing ideas that each one is playing off.
Insurance Journal Insurance Journal delivers the latest business news for the Property/Casualty insurance industry
- Credit Guarantee & Investment Facility Signs Inaugural Treaty Led by Munich RePosted by L.S. Howard on December 7, 2016 at 11:25 am
The Credit Guarantee and Investment Facility (CGIF)* announced it has executed its inaugural reinsurance treaty, with a panel of market leading private reinsurers, led by the specialist credit reinsurance team of Munich Re. This treaty, which incepted on Oct. 1, […]
- State Auto Western Region Adds McCarty as Underwriting Manager in TexasPosted on December 7, 2016 at 6:42 am
State Auto’s Western Region has added Bob McCarty as underwriting manager for the Central/Southern Texas area. He is based in Austin. McCarty has 30 years of insurance and management experience. He began his career in insurance after retiring from the U.S. […]
- Louisiana Citizens’ Policy Count to Drop Below 60KPosted on December 7, 2016 at 6:34 am
Louisiana Insurance Commissioner Jim Donelon announced that the total policy count for the state’s property insurer of last resort is set to approach 54,500 with the most recent round of depopulation. That number represents a significant drop from a high of […]
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