venture-backed startups flop. These numbers suggest that while it is relatively easy to launch and pitch a new company, it is extremely difficult to ensure its profitability over time.
If you are looking to establish a small business, you cannot simply count on the quality of your product or service to sell itself. This is especially true if you enter an already saturated market. In order to run a successful enterprise, you also need to leverage marketing. If you do not know where to begin, here are two exemplars to take direction from.
Do you need insurance for your wedding day – imagine that your best wedding band in Ireland cancels at the last minute
When Lyft, an on-demand, peer-to-peer ridesharing company, launched in 2012 in San Francisco, it faced stiff opposition from Uber, which delivered a similar service. At the time, Uber held serious advantages over Lyft. The firm had been around since 2009, so it already had a few years experience under its belt. Uber was also looking to expand internationally, reflecting the company’s strategy to tap into new markets.
Uber was displeased to see competition when Lyft entered the ridesharing marketplace, and the two enterprises have been fighting over customers ever since.
For a small business owner, constant news stories about startup successes and wealthy entrepreneurs are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures.
are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures. In fact, the majority of new companies fail. According to research from Harvard Business School,
So Uber is finding the marketplace a little bit tougher these days – well competition is great for business – it helps businesses keep on their toes and offers consumers another option whilst bring up a higher quality of service.
We really love the fact that these two companies have a really loyal customer base but they are now both coming into there own with new marketing ideas that each one is playing off.
Insurance Journal Insurance Journal delivers the latest business news for the Property/Casualty insurance industry
Private Flood Insurance Market Is Getting Bigger, More Competitive, Less Profitable
by Ray Lehmann on March 18, 2018 at 5:26 am
The U.S. market for privately written flood insurance grew by 51.2 percent last year, with state-level markets growing both more competitive and less profitable, according to 2017 statutory insurance filings compiled by S&P Global Market Intelligence. Comparing S&P’s data with […]
Rideshare Drivers Flocking to On-Demand Economy, Poll Shows
by Don Jergler on March 16, 2018 at 9:43 pm
First there was the sharing economy, and then the gig economy. Now the buzz phrase to pay attention to may be “on-demand.” The on-demand economy, according to TheOnDemandEconomy.org, is defined as the economic activity created by digital marketplaces that fulfill […]
Rescue Efforts Continue After Florida University Pedestrian Bridge Collapse
by Adriana Gomez Licon on March 16, 2018 at 7:40 pm
A new pedestrian bridge collapsed onto a highway at a Miami-area college Thursday, crushing at least five vehicles under massive slabs. Several people were seen being loaded into ambulances and authorities launched search and rescue missions. Miami-Dade Fire Rescue tweeted […]
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