venture-backed startups flop. These numbers suggest that while it is relatively easy to launch and pitch a new company, it is extremely difficult to ensure its profitability over time.
If you are looking to establish a small business, you cannot simply count on the quality of your product or service to sell itself. This is especially true if you enter an already saturated market. In order to run a successful enterprise, you also need to leverage marketing. If you do not know where to begin, here are two exemplars to take direction from.
Do you need insurance for your wedding day – imagine that your best wedding band in Ireland cancels at the last minute
When Lyft, an on-demand, peer-to-peer ridesharing company, launched in 2012 in San Francisco, it faced stiff opposition from Uber, which delivered a similar service. At the time, Uber held serious advantages over Lyft. The firm had been around since 2009, so it already had a few years experience under its belt. Uber was also looking to expand internationally, reflecting the company’s strategy to tap into new markets.
Uber was displeased to see competition when Lyft entered the ridesharing marketplace, and the two enterprises have been fighting over customers ever since.
For a small business owner, constant news stories about startup successes and wealthy entrepreneurs are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures.
are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures. In fact, the majority of new companies fail. According to research from Harvard Business School,
So Uber is finding the marketplace a little bit tougher these days – well competition is great for business – it helps businesses keep on their toes and offers consumers another option whilst bring up a higher quality of service.
We really love the fact that these two companies have a really loyal customer base but they are now both coming into there own with new marketing ideas that each one is playing off.
Insurance Journal Insurance Journal delivers the latest business news for the Property/Casualty insurance industry
$8.6B Worth of Homes at High or Extreme Risk from California Fires
on November 16, 2018 at 10:22 pm
A report out on Friday shows 23,044 homes with a total reconstruction cost value of $8.6 billion are at high or extreme risk of wildfire damage within the perimeters of the Camp Fire in Northern California and the Woolsey Fire […]
Delle Joins Missouri’s Town and Country Insurance Agency
on November 16, 2018 at 5:55 pm
Troy, Missouri-based Town and Country Insurance Agency has hired Angie Delle as a Medicare specialist and producer. Delle will handle everything from Centers for Medicare & Medicaid Services (CMS) compliance and field underwriting to customer service and personal insurance reviews. […]
Early Snowstorm Shuts Down Schools, Businesses in Eastern Missouri
on November 16, 2018 at 5:48 pm
Snow arrived early in eastern Missouri this year, forcing hundreds of schools and many businesses to close on Nov. 15 and causing numerous traffic accidents. The snowstorm moved into the region Wednesday night and had dumped 4-6 inches (10-15 centimeters) […]
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