venture-backed startups flop. These numbers suggest that while it is relatively easy to launch and pitch a new company, it is extremely difficult to ensure its profitability over time.
If you are looking to establish a small business, you cannot simply count on the quality of your product or service to sell itself. This is especially true if you enter an already saturated market. In order to run a successful enterprise, you also need to leverage marketing. If you do not know where to begin, here are two exemplars to take direction from.
Do you need insurance for your wedding day – imagine that your best wedding band in Ireland cancels at the last minute
When Lyft, an on-demand, peer-to-peer ridesharing company, launched in 2012 in San Francisco, it faced stiff opposition from Uber, which delivered a similar service. At the time, Uber held serious advantages over Lyft. The firm had been around since 2009, so it already had a few years experience under its belt. Uber was also looking to expand internationally, reflecting the company’s strategy to tap into new markets.
Uber was displeased to see competition when Lyft entered the ridesharing marketplace, and the two enterprises have been fighting over customers ever since.
For a small business owner, constant news stories about startup successes and wealthy entrepreneurs are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures.
are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures. In fact, the majority of new companies fail. According to research from Harvard Business School,
So Uber is finding the marketplace a little bit tougher these days – well competition is great for business – it helps businesses keep on their toes and offers consumers another option whilst bring up a higher quality of service.
We really love the fact that these two companies have a really loyal customer base but they are now both coming into there own with new marketing ideas that each one is playing off.
Insurance Journal Insurance Journal delivers the latest business news for the Property/Casualty insurance industry
The Hartford to Acquire Foremost’s Commercial Lines Business
on February 19, 2018 at 8:34 pm
The Hartford has agreed to acquire Foremost Insurance branded small commercial lines business from Farmers. The Hartford is acquiring the renewal rights on $200 million in small commercial lines premium sold through about 5,000 independent agents and brokers. The business […]
Agency Salary Survey
by Andrea Wells on February 19, 2018 at 12:00 am
Total compensation for insurance agency management, owners, principals and support staff were up in 2017, while total comp for producers declined just slightly over the year before. That’s according to the 2018 Agency Salary Survey, which revealed that salaries for […]
Insurance Industry Trends for 2018: A Top 5 Countdown
by Michael Kasdin on February 19, 2018 at 12:00 am
Bring up the insurance industry as fodder for cocktail party conversation, and the universal response is oftentimes a collective yawn. But for those in the know, the insurance sector — with a domestic surplus approaching three-quarters of a trillion dollars […]
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