venture-backed startups flop. These numbers suggest that while it is relatively easy to launch and pitch a new company, it is extremely difficult to ensure its profitability over time.
If you are looking to establish a small business, you cannot simply count on the quality of your product or service to sell itself. This is especially true if you enter an already saturated market. In order to run a successful enterprise, you also need to leverage marketing. If you do not know where to begin, here are two exemplars to take direction from.
Do you need insurance for your wedding day – imagine that your best wedding band in Ireland cancels at the last minute
When Lyft, an on-demand, peer-to-peer ridesharing company, launched in 2012 in San Francisco, it faced stiff opposition from Uber, which delivered a similar service. At the time, Uber held serious advantages over Lyft. The firm had been around since 2009, so it already had a few years experience under its belt. Uber was also looking to expand internationally, reflecting the company’s strategy to tap into new markets.
Uber was displeased to see competition when Lyft entered the ridesharing marketplace, and the two enterprises have been fighting over customers ever since.
For a small business owner, constant news stories about startup successes and wealthy entrepreneurs are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures.
are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures. In fact, the majority of new companies fail. According to research from Harvard Business School,
So Uber is finding the marketplace a little bit tougher these days – well competition is great for business – it helps businesses keep on their toes and offers consumers another option whilst bring up a higher quality of service.
We really love the fact that these two companies have a really loyal customer base but they are now both coming into there own with new marketing ideas that each one is playing off.
Insurance Journal Insurance Journal delivers the latest business news for the Property/Casualty insurance industry
Overdose Calls Rise in Louisville, Kentucky, 151 Received in 4-Day Span
by Amy O'Connor on February 21, 2017 at 5:23 am
Emergency crews in Louisville, Ky., have seen a rise in the number of calls related to drug overdoses. The Courier-Journal reports Metro EMS says it fielded 151 overdose calls in four days, starting at midnight on Feb. 9. Metro EMS […]
Georgia House Reps Advance Bill Allowing Guns on Campus
by Amy O'Connor on February 21, 2017 at 5:18 am
Licensed gun owners could carry concealed handguns on public college campuses under legislation advancing in the Georgia House. A panel approved the bill on Thursday after about an hour of testimony, sending it to the House’s full Public Safety Committee. […]
Florida Launches Online Workers’ Comp Insurer Database for Employers
by Amy O'Connor on February 21, 2017 at 5:02 am
The Florida Division of Workers’ Compensation has formed an online insurance company database to assist Florida business owners with obtaining workers’ compensation coverage that protects employees from the impacts of on-the-job injuries. According to a statement from the Florida Department […]
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