venture-backed startups flop. These numbers suggest that while it is relatively easy to launch and pitch a new company, it is extremely difficult to ensure its profitability over time.
If you are looking to establish a small business, you cannot simply count on the quality of your product or service to sell itself. This is especially true if you enter an already saturated market. In order to run a successful enterprise, you also need to leverage marketing. If you do not know where to begin, here are two exemplars to take direction from.
Do you need insurance for your wedding day – imagine that your best wedding band in Ireland cancels at the last minute
When Lyft, an on-demand, peer-to-peer ridesharing company, launched in 2012 in San Francisco, it faced stiff opposition from Uber, which delivered a similar service. At the time, Uber held serious advantages over Lyft. The firm had been around since 2009, so it already had a few years experience under its belt. Uber was also looking to expand internationally, reflecting the company’s strategy to tap into new markets.
Uber was displeased to see competition when Lyft entered the ridesharing marketplace, and the two enterprises have been fighting over customers ever since.
For a small business owner, constant news stories about startup successes and wealthy entrepreneurs are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures.
are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures. In fact, the majority of new companies fail. According to research from Harvard Business School,
So Uber is finding the marketplace a little bit tougher these days – well competition is great for business – it helps businesses keep on their toes and offers consumers another option whilst bring up a higher quality of service.
We really love the fact that these two companies have a really loyal customer base but they are now both coming into there own with new marketing ideas that each one is playing off.
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Oklahoma Woman Awarded $1M in Transgender Discrimination Lawsuit
on November 22, 2017 at 5:29 pm
A federal jury has awarded a transgender woman more than $1 million after finding Southeastern Oklahoma State University discriminated against her and wrongfully denied her tenure. The Oklahoman newspaper reports jurors sided with former English professor Rachel Tudor on Monday. […]
Best Agencies to Work For Midwest: R&R Insurance — Bronze
by Stephanie K. Jones on November 22, 2017 at 5:24 pm
Investing in Growth and Community, Sharing Success From leadership style, to growth in a sluggish economy, to profit sharing, to career opportunities, to doing the right thing for customers, and more, employees of R&R Insurance Services in Waukesha, Wisconsin, say […]
Best Agencies to Work For South Central: Garrett Insurance Agency – Bronze
by Stephanie K. Jones on November 22, 2017 at 5:22 pm
A Century Young and Still Going Strong A family-owned insurance agency doesn’t make it to 100 years and counting without doing a lot of things right, and the fact that Garrett Insurance Agency (GIA) in Kerrville, Texas, celebrates a century […]
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