venture-backed startups flop. These numbers suggest that while it is relatively easy to launch and pitch a new company, it is extremely difficult to ensure its profitability over time.
If you are looking to establish a small business, you cannot simply count on the quality of your product or service to sell itself. This is especially true if you enter an already saturated market. In order to run a successful enterprise, you also need to leverage marketing. If you do not know where to begin, here are two exemplars to take direction from.
Do you need insurance for your wedding day – imagine that your best wedding band in Ireland cancels at the last minute
When Lyft, an on-demand, peer-to-peer ridesharing company, launched in 2012 in San Francisco, it faced stiff opposition from Uber, which delivered a similar service. At the time, Uber held serious advantages over Lyft. The firm had been around since 2009, so it already had a few years experience under its belt. Uber was also looking to expand internationally, reflecting the company’s strategy to tap into new markets.
Uber was displeased to see competition when Lyft entered the ridesharing marketplace, and the two enterprises have been fighting over customers ever since.
For a small business owner, constant news stories about startup successes and wealthy entrepreneurs are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures.
are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures. In fact, the majority of new companies fail. According to research from Harvard Business School,
So Uber is finding the marketplace a little bit tougher these days – well competition is great for business – it helps businesses keep on their toes and offers consumers another option whilst bring up a higher quality of service.
We really love the fact that these two companies have a really loyal customer base but they are now both coming into there own with new marketing ideas that each one is playing off.
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Scott Declares State of Emergency Over Toxic Algae Bloom on Florida Coast
on August 15, 2018 at 4:55 pm
Florida Governor Rick Scott has declared a state of emergency in response to the impacts of red tide in Collier, Lee, Charlotte, Sarasota, Manatee, Hillsborough and Pinellas counties. The Executive Order 18-221 will provide significant state funding to local governments […]
Alera Group Acquires Barnes Insurance & Financial Services of Florida
on August 15, 2018 at 4:41 pm
Alera Group, a national employee benefits, property and casualty, risk management and wealth management firm, has acquired Barnes Insurance & Financial Services (BIAFS) of Florida. BIAFS is a benefits agency with two locations in northwest Florida. Founded in 2005, this […]
Texas Insurance Department: Harvey Claims Reporting Deadline Approaching
on August 15, 2018 at 4:32 pm
As the anniversary of Hurricane Harvey approaches, the Texas Department of Insurance is reminding Texans that some insurance policies have a one-year deadline to file claims. Harvey made landfall August 25. Texas Windstorm Insurance Association (TWIA) claims must be reported […]
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