venture-backed startups flop. These numbers suggest that while it is relatively easy to launch and pitch a new company, it is extremely difficult to ensure its profitability over time.
If you are looking to establish a small business, you cannot simply count on the quality of your product or service to sell itself. This is especially true if you enter an already saturated market. In order to run a successful enterprise, you also need to leverage marketing. If you do not know where to begin, here are two exemplars to take direction from.
Do you need insurance for your wedding day – imagine that your best wedding band in Ireland cancels at the last minute
When Lyft, an on-demand, peer-to-peer ridesharing company, launched in 2012 in San Francisco, it faced stiff opposition from Uber, which delivered a similar service. At the time, Uber held serious advantages over Lyft. The firm had been around since 2009, so it already had a few years experience under its belt. Uber was also looking to expand internationally, reflecting the company’s strategy to tap into new markets.
Uber was displeased to see competition when Lyft entered the ridesharing marketplace, and the two enterprises have been fighting over customers ever since.
For a small business owner, constant news stories about startup successes and wealthy entrepreneurs are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures.
are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures. In fact, the majority of new companies fail. According to research from Harvard Business School,
So Uber is finding the marketplace a little bit tougher these days – well competition is great for business – it helps businesses keep on their toes and offers consumers another option whilst bring up a higher quality of service.
We really love the fact that these two companies have a really loyal customer base but they are now both coming into there own with new marketing ideas that each one is playing off.
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Scott Picks Public Service Commissioner Patronis as New Florida CFO
on June 27, 2017 at 5:01 am
Gov. Rick Scott has tapped Jimmy Patronis, a member of the Florida Public Service Commission and a former Florida State Representative, as Florida’ next chief financial officer, according to a statement from the governor’s office. “I am honored to appoint … […]
Cheaper Cyber Insurance in the Works for Apple, Cisco Customers
by Andrew G. Simpson on June 27, 2017 at 5:00 am
Apple Inc. is working with Cisco Systems Inc. to help businesses that primarily use gear from both companies to get a discount on cyber-security insurance premiums, Apple Chief Executive Officer Tim Cook said on Monday. Sharing a stage with Cisco CEO … […]
Brunson Appointed President & CEO of Gulfstream, Catawba Insurance Cos.
by Amy O'Connor on June 27, 2017 at 4:05 am
Nan D. Brunson has been appointed full-time president & CEO of Gulfstream Property & Casualty Insurance Co. and its affiliates, as well as president & CEO of Catawba Insurance Co. Brunson currently serves as vice president of Business Development at … […]
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