venture-backed startups flop. These numbers suggest that while it is relatively easy to launch and pitch a new company, it is extremely difficult to ensure its profitability over time.
If you are looking to establish a small business, you cannot simply count on the quality of your product or service to sell itself. This is especially true if you enter an already saturated market. In order to run a successful enterprise, you also need to leverage marketing. If you do not know where to begin, here are two exemplars to take direction from.
Do you need insurance for your wedding day – imagine that your best wedding band in Ireland cancels at the last minute
When Lyft, an on-demand, peer-to-peer ridesharing company, launched in 2012 in San Francisco, it faced stiff opposition from Uber, which delivered a similar service. At the time, Uber held serious advantages over Lyft. The firm had been around since 2009, so it already had a few years experience under its belt. Uber was also looking to expand internationally, reflecting the company’s strategy to tap into new markets.
Uber was displeased to see competition when Lyft entered the ridesharing marketplace, and the two enterprises have been fighting over customers ever since.
For a small business owner, constant news stories about startup successes and wealthy entrepreneurs are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures.
are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures. In fact, the majority of new companies fail. According to research from Harvard Business School,
So Uber is finding the marketplace a little bit tougher these days – well competition is great for business – it helps businesses keep on their toes and offers consumers another option whilst bring up a higher quality of service.
We really love the fact that these two companies have a really loyal customer base but they are now both coming into there own with new marketing ideas that each one is playing off.
Insurance Journal Insurance Journal delivers the latest business news for the Property/Casualty insurance industry
- Wells Fargo Employees Claim They Were Fired for Reporting Sales TacticsPosted by Andrew G. Simpson on September 30, 2016 at 6:00 am
At least five Wells Fargo employees have sued the bank or filed complaints with regulators alleging that they were fired after reporting the opening of customer accounts without their permission, according to a Reuters review of lawsuits and complaints to […]
- Kittmann Named Director, Strategy, Performance & Administration at AF GroupPosted on September 30, 2016 at 5:23 am
AF Group, based in Lansing, Michigan, has announced Keri Kittmann as director, Strategy, Performance & Administration. In her new role, Kittmann will guide the strategic planning and implementation efforts for the organization and will support the president of AF Group. […]
- Federal Investigators Conclude West Virginia Chemical Spill Was PreventablePosted by Amy O' Connor on September 30, 2016 at 5:22 am
A 2014 chemical spill into the water supply of 300,000 West Virginians could have been avoided if a company inspected its storage tanks and saw two tiny holes forming at the bottom, federal investigators said Wednesday. Almost three years after […]
Looking for legal advice ? check this lot out
We are delighted with the offer that we are able to provide visitors to our website for dog fences why not check this company out. www.electricdogfence.eu