venture-backed startups flop. These numbers suggest that while it is relatively easy to launch and pitch a new company, it is extremely difficult to ensure its profitability over time.
If you are looking to establish a small business, you cannot simply count on the quality of your product or service to sell itself. This is especially true if you enter an already saturated market. In order to run a successful enterprise, you also need to leverage marketing. If you do not know where to begin, here are two exemplars to take direction from.
Do you need insurance for your wedding day – imagine that your best wedding band in Ireland cancels at the last minute
When Lyft, an on-demand, peer-to-peer ridesharing company, launched in 2012 in San Francisco, it faced stiff opposition from Uber, which delivered a similar service. At the time, Uber held serious advantages over Lyft. The firm had been around since 2009, so it already had a few years experience under its belt. Uber was also looking to expand internationally, reflecting the company’s strategy to tap into new markets.
Uber was displeased to see competition when Lyft entered the ridesharing marketplace, and the two enterprises have been fighting over customers ever since.
For a small business owner, constant news stories about startup successes and wealthy entrepreneurs are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures.
are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures. In fact, the majority of new companies fail. According to research from Harvard Business School,
So Uber is finding the marketplace a little bit tougher these days – well competition is great for business – it helps businesses keep on their toes and offers consumers another option whilst bring up a higher quality of service.
We really love the fact that these two companies have a really loyal customer base but they are now both coming into there own with new marketing ideas that each one is playing off.
Insurance Journal Insurance Journal delivers the latest business news for the Property/Casualty insurance industry
Alberto, 2018’s First Named Storm, Heading for Florida, Southeast Coast
by Brian K. Sullivan on May 25, 2018 at 3:54 pm
Meet Alberto, the first named storm of 2018. The sub-tropical storm off Mexico’s Yucatan Peninsula is expected to bring heavy rain to western Cuba and much of Florida early next week, the National Hurricane Center in Miami said Friday. Alberto […]
Illinois Lawmakers Send Governor Bill Legalizing Industrial Hemp
on May 25, 2018 at 3:47 pm
The Illinois House has sent the governor a measure legalizing industrial hemp. The House voted 106-3 this week to allow hemp cultivation for commercial use. Hemp is a form of the cannabis plant distinct from marijuana. It does not produce […]
Oklahoma Earthquakes Lead to More Injection Well Shut Downs
on May 25, 2018 at 3:46 pm
The Oklahoma Corporation Commission’s Oil and Gas Division is directing some injection wells in north-central Oklahoma reduce injection volumes and others to stop operations. The directive issued Wednesday comes after the U.S. Geological Survey recently recorded several earthquakes in the […]
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