venture-backed startups flop. These numbers suggest that while it is relatively easy to launch and pitch a new company, it is extremely difficult to ensure its profitability over time.
If you are looking to establish a small business, you cannot simply count on the quality of your product or service to sell itself. This is especially true if you enter an already saturated market. In order to run a successful enterprise, you also need to leverage marketing. If you do not know where to begin, here are two exemplars to take direction from.
Do you need insurance for your wedding day – imagine that your best wedding band in Ireland cancels at the last minute
When Lyft, an on-demand, peer-to-peer ridesharing company, launched in 2012 in San Francisco, it faced stiff opposition from Uber, which delivered a similar service. At the time, Uber held serious advantages over Lyft. The firm had been around since 2009, so it already had a few years experience under its belt. Uber was also looking to expand internationally, reflecting the company’s strategy to tap into new markets.
Uber was displeased to see competition when Lyft entered the ridesharing marketplace, and the two enterprises have been fighting over customers ever since.
For a small business owner, constant news stories about startup successes and wealthy entrepreneurs are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures.
are certainly inspirational — but these shining examples of entrepreneurial achievement represent only a small fraction of all new business ventures. In fact, the majority of new companies fail. According to research from Harvard Business School,
So Uber is finding the marketplace a little bit tougher these days – well competition is great for business – it helps businesses keep on their toes and offers consumers another option whilst bring up a higher quality of service.
We really love the fact that these two companies have a really loyal customer base but they are now both coming into there own with new marketing ideas that each one is playing off.
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Business Risk Partners Partners With Aspen on Agents Professional Liability Coverage
on April 20, 2018 at 4:49 pm
Program administrator Business Risk Partners (BRP) has released an expanded professional liability form for insurance agents and brokers through Aspen American Insurance Co., part of Aspen Insurance Holdings Limited. The policy targets a range of insurance agents and brokers – […]
Woman Injured at Ohio Fair Gets $1.8M from Ride Owner, Inspection Companies
on April 20, 2018 at 4:44 pm
A woman who suffered a traumatic brain injury in a thrill ride accident at last year’s Ohio State Fair will receive $1.8 million. A judge this week approved the settlement that calls for the ride’s owner, Amusements of America, and […]
Houston-Area Flood Control District: $155M Needed for Harvey Damage Study, Repairs
on April 20, 2018 at 4:38 pm
The Houston-area flood control district has estimated needing $155 million to study and fix damaged infrastructure after Hurricane Harvey. Workers this week are assessing the storm’s destruction to the Harris County Flood Control District’s 2,500 miles of bayous, creeks and […]
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